UX/UI Design
Corporate Screening, a company specializing in new-hire risk management and organizational protection, needed a new website based on their fresh visual rebrand. The aim was to develop a website that effectively qualified leads and bolstered the sales pipeline.
Challenge:
The challenge was to create a dynamic and visually compelling website that not only reflected Corporate Screening's innovative technology and services but also guided visitors seamlessly through the buying journey. Incorporating brand elements from the visual rebrand while maintaining cohesion posed an additional challenge.
Solution:
To address these challenges, I designed a goal-driven website that prioritized ease of navigation and guided visitors through the sales process. Leveraging elements from the fresh visual rebrand, including colors and the logo, ensured a cohesive experience across the site. Additionally, I incorporated parallax effects on organic shapes from the brand's visual portfolio to add subtle movement, bringing the website to life and enhancing engagement with visitors.
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