Landing Page Design

HumanGood

While working with HumanGood under their inbound marketing retainer, I was entrusted with crafting an engaging landing page for one of their renowned communities within the senior living sector. This particular community had the privilege of being documented by a film crew, allowing for the capture of its residents' stories.

Challenge:
The challenge was to design a landing page that effectively showcased the heartfelt narratives of select residents captured in film while maintaining consistency with HumanGood's branding. It required skillful incorporation of elements and individuals from the documentary to create visually engaging collages on the page.

Solution:
I was able integrate elements from the documentary, highlighting select residents and their stories through film clips on the landing page. Carefully aligning these with HumanGood's branding, I crafted visually engaging collages that celebrated the human connections and experiences within the community. By seamlessly weaving together branding, film footage, and resident stories, I created a compelling landing page that resonated with visitors and showcased the unique essence of the community.