Brand Refresh & Marketing Collateral Design

Amplified IT

Amplified IT, an educational technology consultancy, specializes in leveraging Google Workspace for Education to enhance the learning environment. Recognizing the need to modernize their brand to match their innovative solutions, they required a small rebrand that included a logo refresh and a cohesive update to their color palette, marketing materials, and website. 

Challenge
The main challenge was rejuvenating the brand to better communicate Amplified IT's expertise and partnership with Google, ensuring the new branding resonated with the educational sector they serve. Updating the logo, color palette, and all marketing collateral while incorporating a cloud motif to symbolize their cloud-based solutions.

Solution
To revitalize Amplified IT's branding, I modernized their logo and selected a color scheme that aligns with Google's iconic palette, reinforcing the connection. This unified theme was carefully applied across various materials I designed, including digital ads, website elements, eBooks, and checklists.