UX/UI Design
Clevens, a prestigious plastic surgery center, identified a crucial need within their industry: a user-friendly digital tool to assist potential clients in determining their required procedures. Their goal was to not only showcase their services comprehensively but also to provide additional resources for educating and guiding individuals through their decision-making process.
Challenge:
Working directly with our internal inbound marketing consultants, we recognized that a tool was needed for a user-friendly tool that would help potential clients pinpoint the specific procedures they required.
Solution:
In my role as the UX designer for this project, I collaborated closely with the inbound marketing and development team to tackle these challenges effectively. I conducted competitive research, analyzing various plastic surgery websites to glean insights into industry standards and user expectations.
Leveraging these insights, I crafted wireframes and UI designs that not only encapsulated Clevens' vision but also transformed it into a practical and visually appealing tool. The resulting solution not only presented procedures clearly but also integrated additional resources for user education and guidance, thereby enhancing the overall user experience.
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