UX/UI Design

Oleena

In redesigning Oleena's landing page, I aimed to effectively communicate the platform's features, benefits, and patient journey while targeting each persona within their audience, including Practices, Patients, and Healthcare Professionals.

Challenge:
The challenge lay in transforming a complex product into an easy-to-understand narrative through a fluent, customer-centered design. This involved creating a layout that highlighted features and benefits, breaking down the patient journey, and incorporating messaging tailored to each persona. Additionally, integrating soft, comforting imagery and contemporary colors while incorporating platform screenshots further added to the challenge.

Solution:
To address these challenges, I designed a layout that effectively highlighted Oleena's features and benefits, while also breaking down the patient journey for each persona. Soft, comforting imagery was incorporated alongside contemporary colors to create a visually appealing and inviting atmosphere. Platform screenshots were strategically integrated to provide clarity and context, helping to tell a clear and informative story. Through a fluent, customer-centered design approach, the landing page successfully showcased Oleena's platform and its capabilities, ensuring alignment with their audience's needs and expectations.