Rebrand, UX/UI Design

onescreen.ai

OneScreen.ai operates as a multi-sided platform simplifying the process of out-of-home (OOH) advertising for marketers and enabling media owners to manage inventory. To match its innovative SaaS platform, the company aimed for a contemporary rebrand. Additionally, the platform's UI required redesign to integrate the updated brand elements seamlessly.

Challenge:
The challenge was to refresh the brand's logo and update the visual identity while ensuring consistency across landing pages and marketing materials. Furthermore, designing a UI that reflected the updated brand elements posed a significant challenge.

Solution:
In response, I led the refresh of the logo and branding, seamlessly integrating them into various touchpoints including landing pages and marketing collateral. Leveraging the principles of atomic design, I developed a comprehensive design system library for the UI. This library comprises interactive prototypes, refreshed branding, and a growing repository of design elements essential for the application.

By utilizing this library, I could rapidly assemble pages without starting from scratch. Moreover, the library provided developers with clear guidance for coding components, streamlining the development process and ensuring consistency between design and implementation.